How to Guard Your Saturday Without Offending the Experts
Most people believe that a thorough process is a sign of respect. They think that spending hours on a discovery call proves dedication. This belief is wrong. True respect for a person’s time is found in the willingness to fail them immediately.
A good process is not one that leads to a sale. A good process is one that reaches a rejection as fast as humanly possible. We have been taught to value the deep dive. We should learn to value the shallow splash.
The Cost of a Delayed “No”
Angela is forty-nine years old. She has lived in her Illinois home for . On a Saturday morning, she is halfway up an aluminum ladder. Her phone flashlight is on. She is taking a photo of her shingles.
She is doing this because a contractor finally asked a question. He asked how old the roof was. This happened after three appointments. It happened after two evenings of reading pamphlets. It happened after a thick folder of estimates was printed.
15
Years
The age of Angela’s roof-a single number that reorders her entire world and halts a project that should never
